FSG Marbach
A digital touchpoint for Germany’s largest high school that brings people together and reflects its spirit.
Problem
With its complex structure and limited accessibility, the school’s digital presence no longer met modern standards. This aging brand identity failed to reflect FSG Marbach’s core values and the diverse opportunities available to its entire school community.
Visual Guidance & Structure
The new color system mirrors the school’s diversity and broad curriculum, while organic shapes representing "learning curves" help distinguish sections at a glance. By streamlining navigation layers, we ensured a seamless experience where users find what they need instantly.
Visual Design
A Grotesque typeface meets an organically shaped "M" logo. This creates a fresh and playful look that reflects the school’s values while staying approachable for students and parents.
Intuitive Orientation
Page headers perfectly follow the new visual guidance combining the new colors and shapes to create easy to distingishable pages for easy navigation across the platform.
Ready for What’s Next
This redesign modernizes the school’s digital presence. By integrating formats like the student podcast, we created a fresh foundation built to grow with the school.
My Role
Research, Concept, Ux & UI Deisgn